James Goolnik

Passionate about oral health
and wellness!
James Goolnik

About James

JAMES GOOLNIK BDS MSc is a clinical dentist and founder of the Bow Lane Dental Group, a multi-award winning dental practice in London. It was voted London Dentist Practice of the year in 2006.

James is past president of the British Academy of Cosmetic Dentistry. He qualified from Kings’ College Dental School and went to study his Masters degree in Conservative Dentistry at the Eastman Dental Institute.

James Goolnik

Our Vision

James is the founder of rewards project, aimed at transforming the way we reward our children. He is currently working with 487 schools and nurseries to remove sugar from their diet.

To change the reward culture in schools, so that staff stop using sugar (and food) as a reward for good behaviour or performance. We will shift the reward culture in schools and nurseries towards alternative nonfood based rewards that establish life-long healthy eating habits for children.

Think beyond sugar


James first book Brush is an Amazon number 1 best seller. All the profits go to Dentaid, a charity which aims to improve the world’s oral health.

James latest book “Kick Sugar”, a cookbook that also helps transform the way we reward children. All profits go to the Rewards Project.


Speaking Events
learn & be inspired from
one of the most successful dental speakers
Next Event

Diabetes Professional Care-Olympia London – “Oral health and diabetes: What to look out for and when to refer”.

What People Say